The Undisputed Truth About Powerpoint Presentation Buy That the Experts Dont Want You to Hear

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Essay about The Awakening by Edna Pontellier - 601 Words

The Awakening by Edna Pontellier The Awakening by Kate Chopin introduces the reader to the life of Edna Pontellier, a woman with an independent nature searching for her true identity in a patriarchal society that expects women to be nothing more than devoted wives and nurturing mothers. The Awakening begins in the vacation spot of Grand Isle. At first we believe that Grand Isle is a utopia, wealthy families relaxing at oceanside, but it is here where Edna first begins to realize her unhappiness. The first sign of dissatisfaction is when Edna allows herself to feel that her marriage is unsatisfying, yet she must agree with the other women that Leonce Pontellier is the perfect husband. Edna asks herself that if she has a good husband†¦show more content†¦She is moved by music. During that summer Edna sketches to find an artistic side to herself. She needs an outlet to express who she is. Edna feels that art is important and adds meaning to her life. After the summer is over and they are back to the city and Edna is a changed woman. She makes many steps towards independence. She stops holding Tuesday socials, she sends her children to live in the country with their grandparents, she refuses to travel abroad with her husband, she moves out of the Lebrun house on Esplanade Street, and to earn money, she starts selling her sketches and betting the horses. She also starts a relationship with another man Alcee Arobin. He meant nothing to her emotionally but she used him for sexual pleasure. Edna evolved above her peers she did not believe that sexuality and motherhood had to be linked. The last step of her awakening is the realization that she can not fulfill her life in a society that will not allow her to be a person and a mother. Edna commits suicide in the ocean at Grand Isle. She married Leonce not because she loved him but because she could not refuse his admiration and persistence. This marriage thrusts Edna into a foreign culture. She questions her role as a mother because she is different from the typical Creole mother-woman. Edna defies the central perception that women are mothers firstShow MoreRelatedThe Awakening of Edna Pontellier2487 Words   |  10 PagesThe Awakening of Edna Pontellier Kate Chopin’s short story The Awakening is set during a time where women were expected to live in a patriarchal society. More specifically, this story tells of the well-to-do Creole lifestyles in New Orleans during the mid to late Nineteenth Century. Chopin’s personal experiences as a woman during this oppressive time and her growth as an individual inspired her to write about Edna Pontellier, a woman who tries to break from the expectations of society toRead MoreThe Awakening by Edna Pontellier Essay1104 Words   |  5 PagesThe Awakening, not only is this the quote that Edna Pontellier identifies with when Mrs. Ratignolle plays piano for her, but it is also the perfect description of the struggle in which Mrs. Pontellier faces. Though, The Awakening was considered sexually charged and risquà © for its time, when one analyzes this quote and the original title of Kate Chopin’s story, A Solitary Soul, they come to the realization that there is more to th is story than just sex (562). The Awakening is a story about Edna Pontellier’sRead More The Transformation of Edna Pontellier in The Awakening Essay950 Words   |  4 Pagessomething, anything: she did not know what† (Chopin). In Kate Chopin’s novel, The Awakening, the reader is introduced to Edna Pontellier, a passionate, rebellious woman. Throughout the novel, it becomes apparent how unsettled Edna feels about her life. The reader can identify this by her thoughts, desires, and actions, which are highly inappropriate for an affluent woman of the time. In the novel, Edna has an awakening and finds the courage to make the changes she sees necessary. Kate Chopin is ableRead MoreEdna Pontellier as a Feminist in Kate Chopin’s The Awakening765 Words   |  3 Pagesnot every story is so successful. In Kate Chopin’s â€Å"The Awakening†, Edna Pontellier finds herself fighting this very battle that, although begins with a positive outlook, ultimately ends in her demise. Throughout â€Å"The Awakening†, Edna is immersed in a constant clash with society over the significance of the difference between her life and her self. To Edna, the question of whether or not she would die for her children is somewhat simple. Edna attempts to explain this concept to her good friend, AdeleRead MoreThe Hours And The Awakening By Edna Pontellier And Laura Brown1341 Words   |  6 Pagesstarted a trend of succumbing to temptations throughout human history. Even in the novels The Hours and The Awakening, the characters are tempted by someone else or a different idea; however, some of these characters exhibit strong self control and avoid their demise. The fine line between success and failure when it comes to avoiding temptation is most obviously demonstrated by Edna Pontellier and Laura Brown, and these two women showcase the destructive power of seduction and the strength of willRead More growaw Epiphany of Edna Pontellier in Kate Chopins The Awakening809 W ords   |  4 PagesEpiphany in The Awakening      Ã‚  Ã‚   Kate Chopin’s novel, The Awakening, presents the struggle of an American woman at the turn of the century to find her own identity.   At the beginning of the novel, the protagonist, Edna Pontellier, seems to define her identity in terms of being a wife, a mother and a member of her community.   As the story progresses, Edna seeks to define herself as an individual.   The turning point in her struggle can be seen clearly in a scene in which Edna realizes for theRead More The Awakening: America Was Not Ready For Edna Pontellier Essay1868 Words   |  8 Pagesinvention, Edna Pontellier. Madame Edna Pontellier, wife of wealthy and much respected Leonce Pontellier, had the perfect life. Vacationing in Grand Isle, living in a mansion, raising her two boys, Edna seemed untroubled and well cared for. But one cannot see another’s private distresses from the outside. Entrapped by the sequestering tomb of the mindsets of her time and starved for freedom and expression, Edna was willing to give up her life to break free. Because of these traits, Edna exemplifiedRead More Edna Pontellier and Social Limitations in Kate Chopins Awakening4858 Words   |  20 Pages   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In discussing Kate Chopins novel, The Awakening, critic Susan Rosowski categorizes the novel under the heading of the novel of awakening and differentiates it from the bildungsroman, the apprentice novel, in which the usually male protagonist learn the nature of the world, discover its meaning and pattern, and acquire a philosophy of life and ‘the art of living (Bloom 43). In the novel of awakening, the female protagonist similarly learns about the world, but for the heroine, theRead MoreEdna Pontellier of The Awakening: A Woman before Her Time Essay896 Words   |  4 Pages Edna Pontellier is a woman of great needs. Although she has a husband who cares for her and two children, she is very unhappy. She plays her roles as a mother and wife often, but still keeps doing things unmarried, barren women should do: enjoy the company of other men, ignore her childrens cries, dress unladylike for the times. The story is set in the late 1800s, when women were to be in the kitchen preparing a meal for their family, giving birth to more children to help with dailyRead MoreEdna Pontellier Rejects Her Woman/Mother Image in The Awakening1069 Words   |  5 Pages A bird view of the historical context of The Awakening gives me ample evidence to reinstate the thesis statement: Edna Pontellelier does not reject her children; she neglects only her women/mother image. The novel The Awakening was written at the end of the nineteenth century which was fundamentally characterized by change. A wide spectrum of disciplines and structures were facing created tensions between old and new. It was the time of industrialization, urbanization which contributed

Grandmothers Voice free essay sample

Chestnut-colored hair, flecked with silver, frames her softly rounded face; delicate wrinkles encircle rose-tinted lips and cool gray eyes. Spectacles perch on the tip of her nose; a pressed blouse and skirt, in muted tones and tailored to fit her short frame, blend with her surroundings. From across a crowded street, it is unlikely you would notice her. Even in a small room, her quiet presence attracts little attention. To many onlookers, my grandmother appears insignificant. To me, her presence looms.I believe that her voice, gentle yet firm, has greatly impacted my life. As a first-grader, my passions were art and books. Whenever I visited Grandmother, I brought a new drawing to add to those plastered on her refrigerator. Gazing steadily into my eyes, she would praise my amateur landscapes and stick-figures as if I were the next van Gogh or da Vinci. Afterward, we would snuggle together to read. We will write a custom essay sample on Grandmothers Voice or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Ensconced in her warm arms, stray wisps of hair escaped from her bun and tickled my face, I gazed not at The Cat in the Hat’s comical sketches, but at my grandmother’s thin lips shaping the lilting rhymes. Over the years, her hair has gotten even grayer, her skin more wrinkled, and her figure more stooped. I, too, have changed, now openly admitting my utter lack of artistic skills and my preference for Charles Dickens and Jane Austen over Dr. Seuss. Nonetheless, my grandmother’s ageless voice, and my love for it, remains the same.A recent visit to my grandmother’s house resulted in an epiphany. Standing motionless before the backyard’s sliding door, she softly called me to her side; together, we marveled at the sparrows and finches fluttering in the oaks. A short time later, squinting with failing eyesight at an array of fabric on her sewing table, she entreated me to help match patterns while she shared the history of each swatch. Standing next to her, I realized the strength of her voice comes not from its volume, but from the unselfish love and simple joy that echoes in it. My grandmother’s tender tone, whether expounding on bird species or quilt squares, reveals more about her than her words.In recent months, unavoidable hardships have taxed her strength. As Grandfather shows signs of Alzheimer’s, the uncertainties of his future frighten me. Will there come a time, years or months from now, when he does not recognize me or, worse, his own wife? Even though Grandmother shares my anxieties, she remains his staunchest supporter. Her wedding vow â€Å"Till death do us part† holds true after 55 years of marriage and six children. Her smile may falter, her hand may tremble, but her voice remains steady. Whenever I am frustrated and tempted to use forceful language, the memory of my grandmother’s voice reminds me that volume is not the sum of influence. I don’t mind if I attract little notice across a crowded city street. I am content if my presence, to those I have influenced, is conspicuous.Like my grandmother, I, too, speak with quiet confidence.

Kpop free essay sample

I start, Ill ask you some questions. I believe everyone here has known Hollywood right? And also Plywood? As we know, Hollywood has become the house of best actor, best movie, best music and many more. Also Plywood for its unique dance, song and their clothes such as Sari. Now How about K-pop? Have you ever heard anything about K-pop? Have you ever seen any k-pop fan girls shouting like crazy to their idols? Will you think they have wasted a lot of time thinking about their idols 2417 rather than studying?If you think in this way, I think youve misunderstand those children who chase after Korean idols. I am a huge fan of KOP. I started becoming a KOP fan girl from 2009 until now. Before I am so into KOP I used to be a person who give up easily, dont have any dreams and doesnt really like to talk to people. We will write a custom essay sample on Kpop or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The past 5 years of my fan girl life had its ups and downs, Joy and tears, excitement and fulfillment. One thing for sure, I do not regret every single moment of it. Some would say I kind of wasted my 5 years of my life for KOP.One who does not experience it would surely never understand. The Journey helped me learn more, gain more, and enhance my skills more. The most important thing that ever happens to me was I improved my communication skills a lot by making friend with different fans. If I have never entered to the world of k-pop, I will not be able to step closer to one of my dreams. As u can tell, If not for KOP I would not have experienced this Journey. It Is not really how KOP changed me but how KOP helped me acquire and learn all those things that I know will be helpful in the future. Kpop free essay sample Good evenig to my teacher,miss khaw and my fellow friends ..My topic for today presentation is KPOP. Korean pop, or Kpop as it is more popularly known as, is a huge hit among Korean and -international students. With Korean music getting recognized on the Asian market, as well as at a worldwide level, Kpop is becoming extremely popular among both Korean speaking people and non Koreans. INTRODUCTION OF KPOP K-pop is a musical genre originating in South Korea that is characterized by a wide variety of audiovisual elements. Although it comprises all genres of popular music within South Korea, the term is more often used in a narrower sense to describe a modern form of South Korean pop music covering mostly dance-pop, pop ballad, electronic, rock, hip-hop, RB, etc. By tapping into social networking services and the video sharing platform YouTube, the K-pop industrys ability to secure a sizeable overseas audience has facilitated a noticeable rise in the global proliferation of the genre. We will write a custom essay sample on Kpop or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Since the mid-2000s, the K-pop music market has experienced double digit growth rates. In the first half of 2012, it grossed nearly US$3.4 billion, and was recognized by Time magazine as South Koreas Greatest Export. HISTORY OF KPOP The history of Korean pop music is not very old. Pop music has become quite popular in Korea due to the Western influence of pop music. This doesn’t mean that Western culture is overtaking the Korean culture, but more that it was the start of various popular music channels like MTV and internet sources, that have spread pop music and had a great influence upon the inspiration of Korean musicians, as well as general music lovers. SEO TAIJI BOYS BROUGHT a true turning point in the history of KPOP. Their sound paved the way for the success format of K-pop songs, and their footsteps were followed by a wave of successful hip hop and RB artists. The success of Seo Taiji Boys brought a new audience to K-pop: teenagers, which led to the emergence of so-called idol bands: young boy and girl bands. H.O.T. is considered as the first K-pop idol boy band, they debuted in 1995. They were followed by bands like Shinhwa . The 1997 Asian financial crisis prompted Korean entertainers to look for new markets: H.O.T. also released a Chinese language album. Towards the turn of the 21st century, the K-pop genre began  spreading out to other regions of the world as part of the global Korean wave. In 2002, BoAbecame the first K-pop singer to reach No. 1 on the Japanese Oricon music chart.Shortly afterwards, the South Korean music artist Rain gave a sold-out concert to 40,000 fans in Beijing. Besides that,TVXQ reached the top of the oricon chat in Jepun with theis sixteen Japanese Single â€Å"Purple Line’. A huge portion of the East Asian music market has been dominated by K-pop idol group such as GIRLS generation,BIGBANG,SUPERJUNIOR ETC. Characteristic of kpop Kpop music-Fantastic Baby from Bigbang Fantastic Baby is a 2012 single by the K-Pop group Big Bang. It was released as a single from their extended play Alive in February 2012. In September 2012, the song was certified gold by the RIAJ for PC downloads, one of only two K-Pop songs to achieve this in Japan in 2012. It was one of YouTubes most viewed K-pop music videos in 2012,[3] and was recently featured in the British newspaper The Guardian.As of August 2013, the official music video for Fantastic Baby on YouTube has over 80 million views. Kpop dance Dance is an integral part of K-pop. When combining multiple singers, the singers often switch their positions while singing and dancing by making prompt movements in synchrony. The K-pop choreography often includes the so-called point dance†, referring to a dance made up of hooking and repetitive movements within the choreography. The key movements standing out and being easily remembered are supposed to match the characteristics of the lyrics of the song. Point dance in a song has almost become a stereotype of K-Pops as shown in the success of the key movements like rubbing hands together side to side as a Korean hand gesture for apology in â€Å"Sorry Sorry† from Super Junior. KPOP fashion K-pop also influences fashion, especially in Asia, where clothes and accessories worn by K-pop stars, as well as their hairstyles and the cosmetic brands they use are sought after by young listeners. Some K-pop idols including G-Dragon from Big Bang have established themselves as a fashion icon by attracting the attention of Western fashion designers, most notably Jeremy Scott, who expressed his interest in working with  singer CL from 2NE1. In January 2012 Korean artists held a fashion show in Japan, which was attended by 33,000 people. TRAINEE SYSTEM South Korean entertainment companies such as S.M. Entertainment have created a process to train singers and dancers in its groups. The journey to stardom often starts around age 9 or 10, when tightly supervised trainees begin dance and voice classes at night and live together while attending school. Besides singing and dancing trainees are also taught foreign languages, most notably English, Japanese and Chinese. To guarantee the high probability of success of new talent, often spending in excess of $400,000 to train and launch a new artist POLITICAL JYJ Kim Jaejoong was invited to the Presidential Palace of Turkey, which is gathering hot attention. This invitation means that he has been treated as a state guest。This dinner invitation took place along with the visit of President Lee Myung-bak in Turkey. According to ‘Joongang Daily’, President Lee originally planned to visit 4 countries in the Middle East. He was supposed to talk with Turkish young people about the Korean Wave but the Turkish government has expressed opinion, â€Å"We hope that he do it with the most popular Hallyu singer in Turkey.† Therefore, it was decided that Kim Jaejoong would be summonned to the Presidential Palace of Turkey.An official of Korean Cultural Center in Turkey said, â€Å"Among Korean singers, we invited Kim Jaejoong of famous group JYJ to hold fanmeeting, which was expected to contribute to the increase cultural exchanges between the two countries.† .

An Introduction to Puritanism

An Introduction to Puritanism Puritanism was a religious  reformation movement  that began in England in the late 1500s. Its initial goal was to remove any remaining links to Catholicism within the  Church of England (Anglican Church) after its separation from the Catholic Church. To do this, Puritans sought to change the structure and ceremonies of the church. They also wanted broader lifestyle changes in England to align with their strong moral beliefs. Some Puritans emigrated to the New World and established colonies built around churches that fit these beliefs.  Puritanism had a broad impact on England’s religious laws as well as the founding and development of the colonies in America. Beliefs Some Puritans believed in total separation from the Church of England, while others simply sought reform, wishing to remain a part of the church. Uniting these two factions was the belief that the church should not have any rituals or ceremonies not found in the Bible. They believed that the government should enforce morals and punish behavior such as drunkenness and swearing. Puritans, however, did believe in religious freedom and generally respected the differences in belief systems of those outside the Church of England.   Some of the major disputes between the Puritans and the Anglican church regarded the Puritan beliefs that priests should not wear vestments (clerical clothing), that ministers should actively spread the word of God, and that the church hierarchy (of bishops, archbishops, etc.) should be replaced with a committee of elders.   Regarding their personal relationships with God, Puritans believed that salvation was entirely up to God and that God had chosen only a select few to be saved, yet no one could know if they were among this group. They also believed that each person should have a personal covenant with God. The Puritans were influenced by  Calvinism and adopted its beliefs in predestination and the sinful nature of man. Puritans believed that all people must live by the Bible and should have a deep familiarity with the text. To achieve this, Puritans placed a strong emphasis on literacy and education.   Puritans in England Puritanism first emerged in the 16th and 17th centuries in England as a movement to remove all vestiges of Catholicism from the Anglican Church. The Anglican Church first separated from Catholicism in 1534, but when Queen Mary took the throne in 1553, she reverted it to Catholicism. Under Mary, many Puritans faced exile. This threat, combined with the increasing prevalence of Calvinism, which provided writings that supported their viewpoint, further strengthened Puritan beliefs. In 1558, Queen Elizabeth  I took the throne and re-established the separation from Catholicism, but not thoroughly enough for the Puritans. The group rebelled and, as a result, were prosecuted for refusing to abide by laws that required specific religious practices. This was one factor that led to the eruption of the English civil war between the Parliamentarians and the Royalists in 1642, fought in part over religious freedom.   Puritans in America   In 1608, some Puritans moved from England to Holland, where, in 1620, they boarded the Mayflower to Massachusetts, where they would establish Plymouth Colony. In 1628, another group of Puritans founded the Massachusetts Bay Colony. Puritans eventually spread throughout New England, establishing new self-governing churches. In order to become a full member of the church, seekers were required to give testimony of a personal relationship with God. Only those who could demonstrate a godly lifestyle were permitted to join.   The witch trials of the late 1600s in places like Salem, Massachusetts, were run by the Puritans and fueled by their religious and moral beliefs. But as the 17th century wore on, the cultural strength of the Puritans gradually waned. As the first generation of immigrants died out, their children and grandchildren became less connected with the church. By 1689, the majority of New Englanders thought of themselves as Protestants rather than Puritans, though many of them were just as sharply opposed to Catholicism.   As the religious movement in America eventually fractured into many groups (such as Quakers, Baptists, Methodists, and more), Puritanism became more of an underlying philosophy than a religion. It evolved into a way of life focused on self-reliance, moral sturdiness, tenacity, political isolationism, and excess-free living. These beliefs gradually evolved into a secular lifestyle that was (and sometimes is) thought of as a distinctly New England mentality.

Definition and Examples of Letters as Symbols

Definition and Examples of Letters as Symbols A letter is an alphabetic symbol such as A or a. There are 26 letters in the modern English alphabet. Among the world’s languages, the number of letters ranges from 12 in the Hawaiian alphabet to 231 principal characters in the Ethiopian syllabary. Etymology From the Latin, shape or symbol used in writing The Efficiency of the Alphabet Because letters work at the phonemic level and are unencumbered by any extra baggage of sound, they achieve maximum efficiency. Our six letters of pencil can easily be broken out and rearranged within countless other wordslien, Nile, stipend, clip,that sound nothing like pencil. Letters are the original snap-on tools: They build on each other as necessary, so you actually need fewer items in your toolkit. With 26, we capture reasonably well the approximately 500,000 words of English.(David Sacks, Letter Perfect: The Marvelous Story of Our Alphabet From A to Z. Broadway, 2004) The History of Letters From A to BThe symbol A indicated in Semitic a glottal consonant that did not exist in Greek. Its Semitic name was aleph, the initial apostrophe here indicating the consonant in question; and, because the name means ox, it has been thought to represent an oxs head, though interpreting many of the Semitic signs as pictorial characters presents as yet insuperable difficulties (Gelb 1963, pp. 140-41).   By ignoring the initial Semitic consonant of the letters name, the Greeks adopted this symbol as a vowel, which they called alpha. Beta  was ultimately somewhat modified in form to B by the Greeks, who wrote it and other reversible letters facing in either direction; in the early days of writing they wrote from right to left, as the Semitic peoples usually did and as the Hebrew is still written. From the Greek modifications of the Semitic names of the first two letters, the word alphabet is ultimately derived.(Thomas Pyles and John Algeo, The Origins and Development of the English La nguage, 3rd ed., 1982) The Roman Alphabet in Old English and Middle English [A]  linguistic connection between the Anglo-Saxons  who settled in the British Isles and other Germanic tribes is their use of the runic alphabet, developed on the continent for scratching short messages onto wood or stone. But runic writing had only a limited use in Britain; the conversion to Christianity brought with it the Roman alphabet, which was established as the principal medium for Old English written  records. Because it was devised for writing Latin rather  than English, the Roman alphabet was not a perfect fit for the Old English sound system. Latin had no th sound and consequently no letter to represent it; to fill this gap the Anglo Saxons imported  the letter thorn, à ¾, from the runic alphabet. This letter remained in use for writing English until the fifteenth century, when it developed a y-shaped appearance; it now survives in this modified form in faux archaic ye olde tea shoppe signs, where ye should properly be pronounced the.​(Simon Horobin,  How English Became English. Oxford University Press, 2016) The Lighter Side of Letters Im good friends with 25 letters of the alphabet. I dont know Y.(Comedian Chris Turner, quoted by Mark Brown in Edinburgh Fringes 10 Funniest Jokes Revealed. The Guardian, August 20, 2012)

Logistics Research Paper Example | Topics and Well Written Essays - 2000 words

Logistics - Research Paper Example Large organizations such as Wal-Mart owe their success from effective product distribution path design that has enabled them to make autonomous sales and to maintain loyalty from its esteemed customers. An effective distribution path ensures that products are available to the customers and that they are easy to access at any given time. Wal-Mart has put a great emphasis on supply chain management to beat the competition that exists within the global markets to maintain its dominance in the business environment. This article seeks to evaluate how Wal-Mart has managed to utilize supply chain management to maintain its relevance in the competitive business market. Wal-Mart is one of the famous retail multinational organizations based in America that has maintained high profits through effective product management and supply. The company has maintained an upward growth its entry into the business market in the year 1969, when it was locally based in America (Stentoft, 2010). Today it has managed to hit the international market and has remained one of the dominant sellers of grocery and food products. Today, this company owns 8500 stores in 15 different countries where it is known by different business names. As Traub (2012) points out, Wal-Mart success emanates from its ability to maintain a smooth path for the flow of its goods and today the company enjoys the privilege of being associated with the most effective channel design strategies in the global market. In essence, Wal-Mart has remained swift and dynamic in adjusting to the changes in market environment as a strategy to infiltrate into the competitive market environment. At its foundation, Wal-Mart started with the objective of providing the public with the goods they need, at the specific time they need them and at the most convenient form for utilization. In this regard, the company had to study the market environment to establish the demand of the people before arriving to the idea of purchasing, process ing and supplying food and grocery products in various forms. Their primary goal was to control its entire operations by maintaining efficient production, transportation, product storage and its distribution, and selling in its product outlets (Bonacich & Wilson, 2005). Consequently, the management applied an integrative approach to coordinate all the processes from the time the raw products were obtained to the time they were sold to the user in the market environment. Apart from cost strategies, management of this company has employed numerous business strategies to coordinate the supply chain to their advantage. One of the strategies that Wal-Mart management has employed to remain competitive in its dominant countries is the use of pricing strategies to ensure that it is capable of supplying its products to distant markets at lower prices than its competitors. Often, the cost of moving products from the point of production to the point of consumption places cost overheads on the final product cost resulting to high priced goods (Stentoft, 2010). The ability of an organization to reduce the transport cost overheads makes it possible for it to reduce the selling cost without having to sacrifice the quality of the product. Wal-Mart maintained low supply cost by eliminating the role of middlemen in the product path. Although middle men play a key role in supplying raw materials and supplying ready products to the customer, they impose a large overhead cost that often

Reflective thoughts about Globalization and Selling Ideas Essay

Reflective thoughts about Globalization and Selling Ideas - Essay Example Paradigms have shifted dramatically that our former knowledge and interpretation of work and economy are already wrong. In a globalized economy where countries are interconnected, the world virtually became a one big market place as it is reduced to a global village. People too are now more interconnected with the advances in technology and can now freely more from one country to another where there is a better opportunity, better pay or better work. The advances in technology may even allow a person to move his or her work to another country or region without living his or her home which is made possible through telecommuting. In fact, technology became so advance that robots can already do many of our work. This false knowledge, and even resistance to the new knowledge because it debunks our interpretation of the world prevents us from growing and progressing. Or as the speaker would put it, â€Å"obstacle to discovering the shape of the earth† which requires us to adapt to this new reality in economic and world order for us to discover â€Å"the shape of the earth† and progress. This resistance to new knowledge and/or insistence of the validity of the old knowledge is particularly true with the older generation who still interprets the world as it used to be. I could understand them because this shift towards globalization threatens them. Competition are now stiffer in work because highly skilled people can already move to their country and may take their jobs away from them. These highly skilled people may not even have to leave their homes to do their jobs with the advent of virtual work afforded by globalization. Moreover, the advances in robotics also threatens to replace them with machines. Thus, they have to compete now with younger and more skilled competitors at work and also with machines making their work more precarious. It is just but natural for them to retreat to their comfort zone and old interpretation of the world where the

A short story that is written by Sir Arthur Conan Doyle Essay Example for Free

A short story that is written by Sir Arthur Conan Doyle Essay This is a short story that is written by Sir Arthur Conan Doyle. At the time in which this short but very good story was written it was one of the first detective fiction story. This review of it will guide you through why it is a typical but very well written story. It includes the most famous detective in the world and is still a household name to this very day. The detectives name is Sherlock Holmes and has been written and read about for a number of decades. The main frame of the story is a lady called Helen Stoner who is worried about her life and comes to Sherlock for help and advice. Holmes with his partner Doctor Watson investigates Helens sisters death and hopes to find out the reason for this sinister crime. After looking and analysing the story it is evident that it has the right ingredients for a good detective fiction story. The ingredients that have been well placed into the story are a good opening. The opening starts with Sherlock waking up to his companion Watson and explaining that he is needed as a client is in deep worry. The other essential ingredients are drama, suspense a heroine or a such as Holmes as the hero and Helen stoner as the heroine. Detail is important in every story and detective fiction is no exception. Without detail the reader cannot properly understand what the situation the detective is in. Also the story has to have a good ending to it or maybe a twist like The Speckled Band does. The twist in this is totally unexpected as the killer is the father. The most important ingredients to a story, which I think is essential to the reader, are characters with good and believable characteristics. Without this ingredient the story is simply not a story. The reader has almost to know the character and then when this is accomplished they read on knowing that the person will follow the description that they have been given by the author. A good example of this is Dr Roylett. The words that are used here give a basic impression of him. violence of temper, ferocious quarrels with whoever might cross his path, shut himself up in his house. From reading these statements the reader can imagine that this Roylett man will be any help with Holmes investigation. If they read on from here then they find out that he is not.

Non-Religious Celebrations Of Easter Should Be Done Away With Essay

NON-RELIGOUS CELEBRATIONS OF EASTER SHOULD BE DONE AWAY WITH   Ã‚  Ã‚  Ã‚  Ã‚  Have you ever sat back and thought about the different traditions that we celebrate in America as well as all around the world? Some of these traditions may include holidays, sporting events, and weddings. We celebrate certain traditions for religious reasons, for memorial reasons, and just for the fact that what we are celebrating is a tradition, and we wish to keep it that way. But some of the traditions that date back thousands of years have been altered from their original meaning. Easter is a perfect example of one of the traditions that has been altered to better suit our modern times. Originally, Easter was the celebration of the ascension of Jesus’ soul from the cross, on which he died, into Heaven. Today we have celebrations during Easter that include such things as a life-sized bunny, hard-boiled eggs that are dyed various pastel colors, and baskets, all of which have no religious significance. I think that the non-religious celebrations of Easter should be done away with.   Ã‚  Ã‚  Ã‚  Ã‚  To begin with, the non-religious celebrations of Easter should be done away with because they serve no relevance toward the original purpose of the tradition. Dyed eggs, bunnies, baskets, and so on do not provide us with any reason to have a celebration. Today we celebrate Easter by saying that there is an Easter bunny that will bring boys and girls candy and gifts as long a... Non-Religious Celebrations Of Easter Should Be Done Away With Essay NON-RELIGOUS CELEBRATIONS OF EASTER SHOULD BE DONE AWAY WITH   Ã‚  Ã‚  Ã‚  Ã‚  Have you ever sat back and thought about the different traditions that we celebrate in America as well as all around the world? Some of these traditions may include holidays, sporting events, and weddings. We celebrate certain traditions for religious reasons, for memorial reasons, and just for the fact that what we are celebrating is a tradition, and we wish to keep it that way. But some of the traditions that date back thousands of years have been altered from their original meaning. Easter is a perfect example of one of the traditions that has been altered to better suit our modern times. Originally, Easter was the celebration of the ascension of Jesus’ soul from the cross, on which he died, into Heaven. Today we have celebrations during Easter that include such things as a life-sized bunny, hard-boiled eggs that are dyed various pastel colors, and baskets, all of which have no religious significance. I think that the non-religious celebrations of Easter should be done away with.   Ã‚  Ã‚  Ã‚  Ã‚  To begin with, the non-religious celebrations of Easter should be done away with because they serve no relevance toward the original purpose of the tradition. Dyed eggs, bunnies, baskets, and so on do not provide us with any reason to have a celebration. Today we celebrate Easter by saying that there is an Easter bunny that will bring boys and girls candy and gifts as long a...

Moon Colonization Is Bad

Moon Colonization July 20, 1989: President Bush uses the 20th anniversary of the first footsteps on the moon to declare that Americans should return, establish a permanent presence there, and go on to Mars (Hartmann). After Bush proposed this idea of creating a permanent colony on the moon to serve as a â€Å"pit stop† on the way to Mars, NASA took it as a mandate to start planning. This idea of moon colonies brought upon a mood that was not seen since the days of the Apollo missions. The possibilities of a moon colony are great. The problem of overcrowding could be solved.Taking millions of people (over a matter of time) to the moon would greatly reduce the Earth’s rapidly growing population. While the people are living there, industrial factories could be built, producing goods for further space exploration. Planetary Scientist for NASA, Alan Binder, says â€Å"†¦slowly but surely, the way our forefathers did in the New World, we'd build up an industrial capacit y in space. The moon opens up the solar system. If you have industrial capacity to build from lunar materials, the moon could be a harbor.You could go there first, on your way to Mercury, Venus, or Mars. † This is all seems like a good idea, that is if it didn’t cost the nation an arm and a leg to implement. Also, due to lack of knowledge, we do not know the full effects of the moons one sixth gravity effect on the human body. Furthermore, the moons lack of an atmosphere, and harsh geological conditions, would not be so kind to the equipment set up to build this industrial franchise. Not only will the colonization of the moon be costly and inefficient, but also detrimental to human health and safety.For starters, building a spaceship that is capable of creating a force strong enough to escape the gravitational pull of the Earth, support the life of humans for days, and be able to come back down through Earths atmosphere, costs millions of dollars. The Space Shuttle Ende avour, the orbiter built to replace the Space Shuttle Challenger, cost approximately $1. 7 billion (NASA. gov). And a colony in space would need supplies due to the lack of resources on the moon. Shipping those supplies to the Space colony would cost a lot.The cost per pound into orbit was around $1000 during the years of the space shuttle program (Allen). Incorporate inflation, and you have a multi million dollar shipment of food, clothing, tools, etc. Once all the tools are shipped and ready to build, there would be the cost of actually constructing a factory or place to live. Rome (on Earth) was not built in a day; imagine trying to build a city in the extreme weather conditions of the moon, where gravity’s pull is one sixth that of the Earth. Building this colony requires a 30 year plan, costing $500 to $600 billion dollars (Guterl).Those prices alone make the Moon colony extremely costly and inefficient. Now let us say that this colony was built, and people did live ther e. What effect would it have on the human body, being in an environment where there is constant sunlight? Located at the Lunar North Pole, where all the water for farming is, there is constant sunlight, day in and day out. Prolonged human exposure to solar UV radiation may result in acute and chronic health effects on the skin, eye and immune system. Sunburn (erythema) is the best-known acute effect of excessive UV radiation exposure.Over the longer term, UV radiation induces degenerative changes in cells of the skin, fibrous tissue and blood vessels leading to premature skin aging, photodermatoses and actinic keratoses. Another long-term effect is an inflammatory reaction of the eye. In the most serious cases, skin cancer and cataracts can occur (World Health Organization). These statistics were taken on Earth, where we have an atmosphere to block most of the Sun’s harmful rays. In an environment where there is no atmosphere at all, the effects would be indescribable.After a year of exposure people would end up with 3rd degree sunburns, old wrinkly skin, and a bad case of cataracts. The conditions on the Moon are just not safe for any human. Another health factor is the effect of living in an environment where the gravity is one sixth that of the Earths. Exposure to weightlessness over month-long periods has been demonstrated to cause deterioration of physiological systems, such as loss of bone and muscle mass and a depressed immune system (Webster). Because this would obviously be a permanent residence for the people living there, they would be there much longer than a month.On average, people lose about 30 percent of their strength between ages 50 and 70, and another 30 percent of what's left per decade after that. Generally, people lose about 1 percent of their lean muscle mass per year after age 40. After a year on the moon a humans bones and muscle mass would deteriorate so greatly that they would have the body of a weak elderly 85 year old. In ad dition to those health concerns Space travel weakens the body's immune system and alters infectious diseases, making them more potent and resistant to antibiotics (Webster). Dr.Cheryl Nickerson, an associate professor in Tulane University's department of microbiology and immunology, states, â€Å"It doesn't take a rocket scientist to figure out that infectious disease could be a real show stopper in space flight, as we start sending people out on two- to three-year missions and colonizing the moon, it's not a question of if an outbreak occurs but when. † Basically this moon colony could end up being eerily reminiscent of the black plague. After looking at all the facts, the colonization of the moon would put America and any other country who attempts to settle there, in hundreds of billions of dollars of debt.After it is set up, it would cost even more money to keep it up and running. The health effects from the low gravity would make permanent residency there not so permanen t, because it would lead to death. When we live here on Earth, were surrounded by a wonderful, safe, UV absorbing, solar wind blocking, and sun flare reflecting atmosphere, as where the Moon doesn’t even have any sort of atmosphere to protect human beings. In reality colonizing the moon wouldn’t solve any problems on Earth, it would only cause more.

Coronary Heart Disease Essay

Coronary Heart Disease (CHD) is the leading cause of death in the United States. There are many types of heart diseases that fall into this title. Two of the most popular forms of cardiovascular diseases are heart attack and stroke. The increasing amount of exposure of known risk factors for these diseases to young adults is why I feel it is necessary to promote what it takes to lead a heart healthy lifestyle in order to avoid becoming another statistic. I feel as though I did not choose this topic as much as it chose me, as 2 years ago my Father was hospitalized and underwent a Quadruple Heart By-pass surgery in order to remove the blood clots in his 4 main arteries. Knowing that this disease is partly hereditary I feel as though it is important to educate myself and others with early intervention steps that could keep you from being affected by any heart diseases. In my research I plan to introduce how heart diseases are caused and also the best prevention techniques to ensure that the number of people affected by Coronary Heart Diseases, specifically Heart Attacks, is falling each year instead of climbing. In my research I came across an article provided by the ProQuest Research Library entitled â€Å"Coronary Heart Disease: Primary and Secondary Prevention†. This article is a published study done by The College of Pharmacy and Drug Topics of the University of Florida and discusses the many â€Å"do’s† and â€Å"don’ts† in order to lead a heart healthy life. The focus of this article is to prevent your body to become a future hot spot for a heart disease. The article counters these risk factors with ways to prevent the â€Å"modifiable factors† from occurring. The article states that risk factors are classified as modifiable or non-modifiable. â€Å"Non-modifiable risk factors include age, family history, and gender. Modifiable risk factors include smoking, diet, obesity, physical inactivity, hypertension, dyslipidemia, diabetes mellitus, and metabolic syndrome† (Brenner, Michael, and Allison Butcher). Most of these factors are obvious but some may be less known. Hypertension is the occurrence of high-blood pressure in your body, while dyslipidemia is the occurrence of high cholesterol. Diabetes mellitus can increase the risk of developing a heart disease by 2 to 4 times as likely. A second article I found through ProQuest was the scholarly journal provided by The New England Journal of Medicine titles â€Å"Cardiac rehabilitation and secondary prevention of coronary heart disease†. This article provides a more detailed look into some prevention techniques used in order to stay healthy in both the physical sense, but in the long term heart health. An idea that this article brought the table was the â€Å"Prescription of Exercise†. â€Å"Preliminary data suggest that a regimen of low-intensity, prolonged, daily exercise, called â€Å"high-caloric training† because it maximizes the expenditure of calories, results in greater fat loss and greater modification of risk factors than does a regimen of more intense but briefer exercise sessions.† (Ades, Philip A) As mentioned in the statement, maximizing the length of time that you are exercising maximizes the fat/calories being burned in your work-out. This in the long run brings my researc h back to the facts stated in my first source, which states that improving the modifiable factors like obesity and physical inactivity can greatly reduce your risk if developing a heart disease. A third article that I found through the ProQuest Research Library was a scholarly journal published by the British Medical Journal entitled â€Å"Triggering a heart attack†. This article allowed me to shine a different light on my research as it discusses momentary impacts on your heart. This article was done in response to numerous news headlines that involved fatalities due to unexpected heart attacks and strokes during a physically and/or emotionally strenuous activity. This study focused on activities like jogging, shoveling snow, and swimming that have been commonly lead to cardiac death due to vigorous physical effort. This idea relates very similarly to that of the â€Å"Prescription of Exercise† idea stated in my other source. The relation between the two stems from the idea of the less beneficial short and strenuous activities and exercise in correlation to the recommended longer low-intensity activities and exercise. This article is proving that not only are the more strenuous and shorter periods of activity less beneficial, but they can also become fatal when asking the body to do too much. Coronary Heart Disease is the leading cause of death in The United States which is why I believe that it is crucial to educate others about the many risks that factor into such a group of fatal diseases in the heart. Thru ought my research I learned that it is often the less suspecting individual that can become a victim of a Coronary Heart Disease simply because he/she did not know what steps to take to lead a heart healthy lifestyle. In order to stop the constantly rising number of fatalities caused by heart disease, we must first become educated on how to prevent them from occurring in the first place. Works Cited Ades, Philip A. â€Å"Cardiac Rehabilitation and Secondary Prevention of Coronary Heart Disease.† The New England journal of medicine 345.12 (2001): 892-902. ProQuest Research Library. Web. 23 Oct. 2012. Brenner, Michael, and Allison Butcher. â€Å"Coronary Heart Disease: Primary and Secondary Prevention.† Drug Topics 153.12 (2009): 50-9. ABI/INFORM Complete; ProQuest Research Library. Web. 25 Oct. 2012. â€Å"Know Your Facts.† York Weekly Record: 14. Jun 13 2006. ProQuest Research Library. Web. 23 Oct. 2012 Petch, M. C. â€Å"Triggering a Heart Attack.† British medical journal 312.7029 (1996): 459-. ProQuest Research Library. Web. 23 Oct. 2012. â€Å"Study: Treatment Reduces Risk of Heart Attack by 70 Percent.† FDA consumer 2002: 7-. ProQuest Research Library. Web. 23 Oct. 2012 .

Health Hazards of Barbecue Carcinogens

Health Hazards of Barbecue Carcinogens One of the best parts of summer, in my opinion, is barbecue. See that marshmallow? Its perfect. Brown all the way around, gooey all the way to the center. You know it will melt in your mouth. I didnt take the photo. Thats because my marshmallows inevitably burst into flame and end as cinders with cold, white centers. I imagine either type of toasted marshmallow contributes to your cancer risk. So does anything charred, like seared steak or hamburgers from the grill or even burnt toast. The carcinogen (cancer-causing agent) is mainly benzo[a]pyrene, though other polycyclic aromatic hydrocarbons (PAHs) and heterocyclic amines (HCAs) are present and can cause cancer, too. PAHs are in smoke from incomplete combustion, so if you can taste smoke on your food, expect it contains those chemicals. Most of the PAHs are associated with smoke or char, so you can scrape them off your food and reduce your risk from them (though that kind of defeats the point of a toasted marshmallow). HCAs, on the other hand, are produced by a chemical reaction between meat and high or prolonged heat. Youll find these chemicals in fried meat as well as barbecue. You cant cut or scrape away this class of carcinogens, but you can limit the amount that is produced by cooking your meat just until its done, not blackening it into oblivion. Just how dangerous are these chemicals? The truth is, its very hard to quantify the risk. There is no established this amount will cause cancer limit because the genetic damage that leads to cancer is complex and affected by many other factors. For example, if you drink alcohol with your char, you further increase your risk, since alcohol, though it doesnt cause cancer, acts as a promoter. This means it increases the likelihood a carcinogen will be able to induce cancer. Similarly, other foods may lessen your risk. What is known is that PAHs and HCAs definitively cause cancer in humans, but they are also a part of everyday life, so your body has mechanisms for detoxifying them. What you want to do is try to limit your exposure. I guess that means you should take the time to toast the perfect marshmallow rather than go for the quick sugary fireball, but thats just so hard... You can also try to  eat your greens to help cure cancer and learn about  the most poisonous chemicals.

Immortal Gods and Goddesses From Greek Mythology

Immortal Gods and Goddesses From Greek Mythology There are many types of immortal beings in Greek mythology. Some are depicted as humanoid, some as part animal, and some personifications are not readily visualized. The gods and goddesses of Mt. Olympus can walk among mortals undetected. They each tend to have a special area they control. Thus, you have the god of thunder or grain or the hearth. Individual Gods and Goddesses From Mt. Olympus HadesZeusPoseidonApolloAresDionysusHephaestusHestiaDemeterHeraArtemisAthenaAphrodite The Titans are among the more confusing of the immortals of Greek mythology. Some of them are stuck in the Underworld suffering for their misdeeds against the Olympian gods. Special Female Deities: Muses and Nymphs The Muses were considered responsible for the arts, sciences, and poetry and were the children of Zeus and Mnemosyne, born in Pieria. Nymphs appear as beautiful young women. There are several types and some individual nymphs who are famous in their own right. Naiads are one variety of nymphs. Roman Gods and Goddesses When talking about Greek mythology, the Romans are usually included. Although their origins may have been different, the main Olympian gods are the same (with a name change) for the Romans. Even before the Romans started expanding their empire around the time of the Punic Wars, they came in contact with other native peoples in the Italic peninsula. These had their own beliefs, many of which influenced the Romans. The Etruscans were particularly important. Other Creatures Greek mythology has animal and part animal creatures. Many of these have supernatural powers. Some, like the Centaur Chiron, are capable of giving up the gift of immortality. Others can be killed with great difficulty and only by the greatest of the heroes. Snake-haired Medusa, for instance, killed by Perseus aided by Athena, Hades, and Hermes is one of the three Gorgon sisters and is the only one who can be killed. Perhaps they dont belong in a grouping of immortals, but they arent quite mortal, either. Beliefs There were many beliefs in the ancient world. When the Romans started expanding, they sometimes joined together native deities with ones that sounded similar from back home. In addition to the religions with many gods, there were others like Judaism, Christianity, and Mithraism  that were basically monotheistic or dualistic.

Psychology (Clinical depression) Essay Example | Topics and Well Written Essays - 1000 words

Psychology (Clinical depression) - Essay Example (Robinson, Berman, Neimeyer, 1990) Depression can appear at any age, but it is prevalent now among children and adolescents, especially when they are the offspring of adults with depression. It can also strike late in life and its symptoms of impaired memory, slow speech and slowed movement can be mistaken for those of senility or stroke. Psychological treatment of depression assists the depressed individual in several ways. First of all, it helps to ease the pain of depression with addressing the feelings of hopelessness that go along with depression. That supportive counseling changes the pessimistic ideas, unrealistic expectations, and critical self-evaluations that create depression and sustain it. A qualified therapist is to help the depressed person to recognize which life problems are critical, and which are minor, and to develop positive life goals, and a more positive self-assessment. At last, the problem solving therapy changes the areas of the person's life that are creating significant stress, and contributing to the depression. Here can be a good impact of behavioral therapy that is aimed to develop coping skills, or an impact of interpersonal therapy that assist in solving relationship problems. (Weissman M.M., Markowitz J.C., 1994) Unfortunately, in practice, many poorly trained therapists can't provide supportive counseling, that leads to little improvements in treating depression. Psychotherapy is said to be helpful while being a part of the overall treatment plan, because, as researches show that in many cases unless the depressed person with the assistance of a therapist makes critical life changes, the depression still continues. This is explained by the fact of existence of internal and external changes, when internal changes are connected with problem assessment, self-evaluation, the evaluation of others, and the expectations the depressed person has for himherself, others and about life. It is an internal factor of hisher personality where there is a need to be fastidious with oneself. External changes in this case may be needed in problem solving skills, stress management, communication skills, life management skills, and the skills needed to develop and sustain relationships. (Carlson, Martin and Buskwist, 2004) They are connected with the system 'person - environment', and development of one's interaction skills with the surrounding. The length of treatment will vary due to the severity of depression, the number and kind of life problems the person has to be solved. Many people tend to experience some relief within 6 or 10 sessions, while approximately 70-80% of the treated notice improvement only within 20-30 sessions. (Simon G.E., VonKorff M., Wagner E.H., Barlow W., 1993) Treatment sessions are usually scheduled once per week, that can be a rather unsatisfactory point for those who suffer from constant problems and need to be assisted more often. Many psychiatrists now doubt if therapy and cognitive training are as effective as dugs in the treatment of depression.

Courts are independent Agrents of social Change Essay

Courts are independent Agrents of social Change - Essay Example There are many sides of the argument when it comes to evaluating the importance of courts as justice institutions. For instance, in as much as they promote justice, equality, and the principles of social justice, there are occasional instances when the established institutions can be taken as being biased. The following discourse is going to delve into the position that the institutions play in social justice. In particular, the analysis seeks to identify whether the courts are systems that bring change as they are supposed to. As legal institutions, courts have been serving their purpose in established and just societies as the setups for offering justice. In addressing the topic under discussion, the paper takes the position that courts are free and independent platforms for introducing change. In addressing the importance of courts in contemporary societies, the discussion is going to refer to the opinions of other authors. For instance, Rahl’s book on democracy is quite relevant in addressing the social justice system amongst humans (1993). In normal democratic systems like in the United States, the system of justice is organised into hierarchies. In the case of America, the ultimate decision when it comes to legal judgements or decisions lies with the Supreme Court. Rahl argues that the court is an institution that should be used to protect the interest of the minorities (1993). This is because the majority can be favoured by established institution policies. In the case of bringing change, courts have been used to protect the interest of the majority. However, this view is also arguable. Change is normally brought through policy formulation. This is normally the jurisdiction of the legislature. However, courts act as legal advisers when it comes to having an interpretation of the constitution. Therefore, even in the interpretation of the constitution, the courts play a role in policy making.

Cultural Diversity in the U.S Assignment Example | Topics and Well Written Essays - 750 words - 3

Cultural Diversity in the U.S - Assignment Example The United States experiences racial conflicts, which have given birth to riots, clashes and discriminative attitude and behavior. Human rights activists always persuade to the government as well as law enforcing agencies for treating all individuals on equal foundations by offering them equal education, health, business, recreational, sports and job opportunities, so that future generations could be protected from the bloody clashes because of the unequal distribution of wealth, resources and opportunities imposed and inflicted upon the minority groups by the political, social, educational and economic institutions. Affirmative action has been in vogue in almost all states, cities and institutions of the USA particularly for the last four decades, and laws strictly condemns application of any discrimination on the individuals. â€Å"There are thousands of examples of situations where people of color, white women, and working class women and men of all races who were previously excl uded from jobs or educational opportunities, or were denied opportunities once admitted, have gained access through affirmative action.† (Kivel, 1997: 3) Now, no public or private reject to recruit the black, female or gay candidates to obtain employment because of their complexion, gender or sexual orientation etc. Race-sensitive admissions policies have also been adopted at schools, colleges and other educational institutions. Actually, social discrimination is not confined to employment and job only in the USA. Rather, the same prejudiced behavior could be observed in healthcare services and various educational institutions too. It was particularly the case in past when an overwhelming majority of teachers, staff members and students, belonging to white Anglo Saxon population (WASP) displayed their hatred by teasing the Black students through different ways; even separate water coolers and washrooms

The Marketing Functions Of Walt Disney Tourism Essay

The Marketing Functions Of Walt Disney Tourism Essay The Walt Disneys core business area is Amusement and theme parks. Organization started business in 1955 with an 80-acre Park in California US. Currently they have theme parks in US, Tokyo and France. Euro Disneyland was one of their biggest projects in 1990s; the venture was one of the American efforts to expand their business in foreign countries. Even though Walt Disneys first foreign venture in Tokyo was a success, their next expansion of business in foreign soil Euro Disney became a failure. Objective of this document is to examine marketing management and its role in the business at Euro Disney. Throughout the document it focuses on current marketing function and identifies significant issues which has caused noteworthy drop in the performance of Euro Disney and analyses fundamentals of consumer market behaviour and the use of marketing concept to overcome the situation. Euro Disney Marketing Functions Marketing research   Since Tokyo Disneyland became an instant hit, Walt Disney Company executives believed they learned so much about operating a theme park in another country, they began immediately to search for a site for a fourth park. The selection was Paris for many reasons. France had a spectacular transportation network because of its large population. The Walt Disney Company executives believed since Tokyo Disneyland and Paris was located in almost the same latitude and shared a similar cold-weather climate that they would be able operate successfully. Their research was aimed at Europe because Disney films historically have done better there than in the United States. Because of this Disney entertainment was already familiar with western European audiences, (Scimone, 1991). Marketing planning   SWOT Analysis Product development   Development of Euro Disney was mainly focused on not to repeating two mistakes that they did during past ventures, i.e. Allowing other establishments to open hotels in surrounding area of the theme park As happened in Orlando, Florida, where only 14% of the hotels owned by Disney. Allowing another company to own the theme park Where Disney just collects royalties from an immensely profitable attraction (Solomon, 1994) Consequently, Walt Disney bought far more land then it needed in order to eventually build 700,000 square meters of office space, a 750,000 square meter corporate park, 2,500 individual homes, a 95,000 square meter shopping mall, 2,400 apartments and 3,000 time share apartments (de Quillacq, 1994).   Advertisement and sales promotion Euro Disneyland did marketing to emphasize that it is a Complete vacation destination that offers enough to keep family happily occupied for a week(Scimone, 1991, p18). They promoted Euro Disney as a place where French guest could visit and stay for a long duration. Their main strategy of marketing was promoting the theme park by adopting American Style. i.e.Bigness and extravagance (Wentz Crumley, 1993, p. I 23).Furthermore they used little showcase to market what adventures guests could perform and used characters to explain what they could see inside the park. All the sign boards inside the park were themed with Pirates of Caribbean style and trademark was Smile a lot. To achieve more guest attraction into the park, Euro Disney organized events such as Halloween. Law price tickets were sold after 5pm specifically targeting Parisians, another marketing tactic was to give reductions to school groups and people below 25 and over 60. Selling and distribution   The accessibility to the location of euro Disney Land has been made easier by location itself, where its only 20 miles away from center of Paris and also its situated between two international airports of Orly and Roissy-Charles-de-Gaulle. Also the site is connected with French railway regional express where its connected with the Paris metro system. On the opening day itself the direct rail link to Great Britain via the English Channel wade the pathway to countless additional potential guests.   Public relations The employees with trilingual capabilities were given more prominence in recruitment of staff, since Disney hoped to attract visitors from all over Europe. These employees were given special human resource training to implant the Have a nice day mentality and to smile the Disney Smile. Employees were also instructed to adhere to the Disney Look to be in line with the Disney culture. Analysis of the fundamentals of consumer behaviour The buying process There are four types of buying behavior: Disney Europe expected a variety seeking buying behavior from the customer, as they offered a variety of products within the theme park. Ranging from theme park rides, interaction with Disney characters, food, beverages, Disney merchandize and many more. Root cause Analysis The strategy that Disney wanted to implement was the same tried and tested model that they had adopted in the Unites states and Tokyo. However the root causes for their failure was also this strategy which failed to factor in the socio cultural differences of the French and Europeans and their over ambitious plans to develop the site plus their financial structure itself. Strategy mismatch at Euro Disney The root cause of the blunder that Disney made in France was that they perceived that their theme park was a monopoly due to its size a monopoly is described in literature is described as a single supplier with no rivals and high barriers to entry.   When comparing Disney to the other theme parks that were in existence at the time its evident that all of them were small and less known than the famous Disney brand. Also it was very difficult for an investor to come up with a park of the same size and quality due to the high cost involved. Therefore Disneys assumption about the monopolistic position could not be faulted. Disney was also focusing on tourists who would spend several days at the park in order to experience the entire park, which would entail revenue from their hotels, food and merchandise;. Euro Disney due to their perception of their park being a monopoly also priced themselves at a premium, which was more expensive even compared to the tickets for their venues in America. It was also discovered that consumers were not behaving in the manner expected for a monopolistic market. However what transpired was that the French saw it as a day destination which made Disney compete with many other smaller theme parks scattered around France. Euro Disney also miscalculated the per-capita spending of visitors to the park. It was assumed by them that customers would spend as much as Americans and Japanese, however French visitors spent about 12% less than their counterparties. Europeans left the theme parks empty handed whereas this was rarely seen to take place in America and Japan. Cultural Issues Disney failed to identify the existence of cultural differences in Europe resulting in them making the following mistakes; Disney executives thought that Europeans had the same holiday patterns as Americans who spent their money on several short holiday sprees, whereas the Europeans and French were more likely to spread their money and take a few longer breaks. The company also miscalculated the eating habits of the European visitors where they thought they would emulate the Americans by having a quick meal rather than a sit down meal at the appointed time accompanied with wine and liquor. This caused a huge uproar as the French were accustomed to taking a glass of wine with a meal. The employees who were predominantly French were expected to act in a manner that was contradictory to their social customs. The Disney Company expected their employees to adhere to a strict thirteen page guideline which imposed a well scrubbed American look. This did not sit very well with the employees who preferred their individualism. Marketing strategy mismatch The theme park was marketed as à ¢Ã¢â€š ¬Ã‚ ¦a complete vacation destination that offers enough to keep the family occupied for a week (Scimone, 1991.p.18) this strategy boasts typical American style bigness and extravagance. Where they have completely alienated the emotional aspect of it by neglecting to emphasis on the special memorable experience the family could have. This clearly shows that the company did not consider the views of the Europeans when developing their strategies. Euro Disney also did not see the approaching recession which tumbled the French real estate market which largely negated their strategy of developing property and selling it to potential buyers; it also shrunk the European and French disposable income so that families thought twice before taking a costly vacation at Euro Disney. Operational Strategy Mismatch Euro Disney encountered several operational mismatches during its early existence some of which are still in existence today such as the right level of staffing at the theme park, it was assumed that Monday would be a light day for guests and Friday would be heavy but the reverse was true. They also miscalculated the facilities available for parking, hotel check out positions, poor management of the crowds (Large queues, restaurant seating capacity) Strategic Action Plan for Disney Euro Seven Ps of Euro Disney Product Happiness Place Euro Disney Park Promotion Powerful and widely known brand name The amount of publicity generated by the project Price Determined by benchmarking those of other Disney parks People All the cast members , current and previous customers Physical environment Theme park , hotel , retail complexes and recreational facilities Process The process by which the product happiness and satisfaction is delivered to customers Recommendation and conclusion By analyzing the above facts, there are two main objectives that Euro Disney Co will consider; those are to overcome their high debt incurred along the way of its operations and to fulfil the gap of the cultural mismatch. Euro Disneyland reported $905 million loss for the fiscal year that ended in September 30, 1993(Sterngold, 1994), and by December 31, 1993, Euro Disneyland had amassed cumulative loss of 6.04 Billion French Francs or 1.03 billion US dollars (Grumbel Turner, 1994). Therefore to overcome these debts the following strategies and tactics are recommended; Issuing of shares to the borrowers to set off against the outstanding debts. Rights issue to the existing share holders in order to raise funds to recover the company debts. Downsizing of employees. Reposition the brand to reflect its proximity to Paris. Price deductions on entrance fee and hotel prices on special promotional periods, and on different custom segments such as schools, age and etc. Offer all inclusive packages which include transport, food and accommodation to attract budget tourists. Design special festivals aimed at different seasons of the year such as Spring, Summer, Autumn and Winter this will entice visitors to the park several times a year to have a different experience.(Increase Consumption) Introduce activities such as golf, tennis etc to cater to the different segments of visitors. Revamping of the way it was marketed to be a family oriented vacation highlighting the emotional aspect of it. Expand the market to other untapped markets such as the Middle East and Afric A better mechanism to lighten up the current customer service in order to attract more customers to the business. By achieving the plan mentioned above we are confident that the euro Disney operation can be made profitable successful.

Teenage Life Essay -- essays research papers

People who are nostalgic about childhood, were obviously never children. Few people can remember the truth about adolescence. Their minds "censor" their memories; and have them believe that being a teenager was was one big party, free of cares and responsibilities. Well let me say this, you couldnOt be more wrong if you had a lobotomy. There aren't that many adults around who realise what adolescence was really like. The anguish, the fear, the anxiety, the stress. People don't remember those problems because they want to forget them. The truth of the matter is, is that being a teenager is hard, right from the beginning, and it doesn't get any easier. We are such easy prey for big name companies who advertise using the pressure of popularity, looks and sex to force us to buy their product that, as it turns out, we never wanted or needed in the first place. Our lives are filled with stress. One of the greatest sources of pressure is school. Where we are herded like cattle from room to room, chewing on our cud, while the hay of knowledge is force fed to us as we are trying our hardest to gulp it down as more and more is shovelled in. Another great source of pressure is ourselves. We try our hardest to be accepted among a certain group or circle. Whereas most of the time we are rejected and we become depressed. Depression, another problem, along with ignorance and apathy that thwarts our lives. A wise man when questioned about his view on ignorance and apathy, said &...

Developing yourself as a team leader Essay

1.1 Role of the Team Leader (12) The role of the Deep Reservoir Management team leader is to lead a multi-disciplined subsurface team responsible for reservoir management, identification and development of new reserves, production rate obtainment, and development of enhanced oil recovery process. The Deep RMT leader is responsible for the Kharaib, Arab, Fadhilli oil reservoirs and Khuff gas reservoir. His role is to supervise a multi-discipline staff of reservoir engineers, production engineers, geoscientists, and petrophysicists ensuring their technical and professional development. He also coordinates development, reservoir management and well work with other reservoir management teams. As well as providing business unit leadership to insure that reservoir management team work is coordinated and integrated with other departments, including: drilling, production operation, supply chain, and facilities. 1.2 Responsibilities of the Team Leader (8) Following are the responsibilities of the reservoir management team leader: Reservoir Management Prioritizes and coordinates reservoir surveillance and key data acquisition with Production Engineering Prioritizes and coordinates reservoir surveillance and key data acquisition with Production Engineering Technical Supervision Reviews and provides technical/economic feedback on key geologic and reservoir studies and results. Ensures project timelines are met. Provides engineering support in scale up of geologic description data into comprehensive reservoir earth models to be used for both modeling and analytical efforts Financial Control Approves AFEs and unit transactions within area of responsibility in accordance with approval limits Participates in developing annual budgets and long term plan Leadership Aligns efforts of reservoir engineers, geologists, production engineers for  RMT Ensures performance management of direct reports and development of staff Determines resource needs to complete detailed evaluations and support of operations 1.3 Authority and Accountability Limits of the Team Leader (12) The reservoir management team leader in Tatweer Petroleum is mainly an advisory position with little authority. Deep RMT leader is accountable for controlling deep team operating and capital budget assigned by department manager beginning of each year. He is responsible for identifying team vacancies, and interviewing and recruiting team staff. He is also accountable for appraising team members and recommending raise for them. The following are the only authority limits for Deep RMT leader: Approving workover expenditure requests (WAR) up to $100,000 Approving new well project requests (PAR) up to $500,000 Approving team members expense reports up to $5,000 1.4 Example of Team Leader Referring to Senior Authority (8) A workover program to perform a production logging survey* on one of Deep RMT wells was prepared by the team production engineer and approved by the team leader. The cost for this operation was $150,000, which is above the team leader workover request approval limit. On the other hand, in 2013 Tatweer is following a cost control strategy to minimize operating expenditure budget which this operation is falling under. Therefore, the team leader has to refer this workover operation to the department manager and get his approval. * Production Logging Survey: a diagnostic operation at which reservoir intervals contributing to production is identified. A third party service provider is used to perform such operation. Section 2: Be able to seek feedback on their workplace performance to identify strengths, weaknesses and areas for improvement 2.1 Feedback on Own Performance from Different Sources (12) I have used different sources to get feedback on my own performance. First feedback was from ILM group 13 which consists of 8 members in addition to  me. Each of the 8 members and the ILM instructor has been asked to write down one of my strengths and one area of improvement. 8 out of 9 have given their feedback which is shown in Figure-1 and the rewritten version is shown in Table-1 below. 2.2 Feedback Interpretation and Areas of Improvement (20) ILM Group-13 Feedback: The members of the ILM Group-13 consent that I am technically strong, hard worker, confident, good communicator and listener, and have good delegation skill. On the other hand, the group has agreed on several areas of improvement. First one is a personal skill that I need to be decisive about my target and goal and the steps to get there. Second one is an organizational skill that I need to make sure objectives are clear and be focused to achieve it. Third one is and interpersonal skill that I have to accept other opinion. Leadership Skills Survey: Leadership skills survey showed that overall I am quite good in the 8 areas with average score of (4.4/5) in communication and social skills, (4.4/5) in goal setting, (4.4/5) in managing myself, (3.8/5) in motivating people, (4.1/5) in being creative in problem solving, (4.5/5) in inspiring trust and respect, (4/5) in being interested in and valuing team members, and finally (4.2/5) in developing the skills of my team. The survey did not show much to improve and therefore, I have conducted a self-assessment using the same survey and compared it with the survey result (Figure-2). Self-assessment survey is shown Appendix 3. The result of my self-assessment showed good agreement with the survey result in 3 areas; managing myself (4 versus 4.4), being creative in problem solving (4.3 versus 4.1) and inspiring trust and  respect (4.3 versus 4.5). However, my self-assessment showed I need to improve in developing the skills of my team (scored 2.7/5) and specifically coaching team members (scored 2/5). I also need to improve communication and social skills (scored 3/5) and specifically asking questions and listening to answers (scored 2/5). And finally I need to improve being interested in and valuing team members (scored 3.5/5) and specifically wanting to know about team members’ attitudes and values, feelings and emotions (scored 2/5). Figure-2: Leadership self-assessment versus survey 2.3 Action Plan (28) Based on the above feedback interpretation, the following are the area of improvements I need to work on and develop: Be decisive about what I want to and steps to get there Setting clear objectives and focusing on achieving it Coaching team members Asking question and listening to answers Accept other opinion Wanting to know about team members’ attitude and values, feelings and emotions To develop the above weaknesses I came up with an action plan and a target date and summarize it in the below table. Area to develop How will I achieve it When will I do it by Who will help me What is my measure Tick when done Be decisive about what I want to and steps to get there Read books and articles about how to be decisive and make better decision at work 1-Feb-14 Internet Specify my next development target in Tatweer as part of my succession planning Setting clear objectives and focusing on achieving it Attend ILM level 2 course 1-Feb-14 RMT Leader Beside team objectives, set my own SMART objectives for 2014 Put a timeline to achieve assigned objectives for 2014 Coaching team members Attend coaching training session Practice coaching 31-Dec-14 RMT Leader Be responsible for coaching at least 1 engineering trainee Asking question and listening to answers Read about how to improve asking questions and listening skills 31-Dec-13 Internet Positive feedback from work colleagues Accepting other opinion Practice listening to others 31-Dec-13 Internet Myself Positive feedback from work colleagues Wanting to know about team members’ attitude and values, feelings and emotions Practice by change my behavior and start talking to team members to explore their attitude and values, feelings and emotions 31-Dec-13 Myself Positive feedback from work colleagues Delegate Name Training Course Training Venue

The Progression of the American Musical

The World Two great writers of American musical theatre, Richard Rodgers and Oscar Hammerstein II, had one common idea. They wanted to present to the American public a new, revolutionary musical that would stand out among the rest. They wanted to make an impact on the societies of the era. They wanted to be creative and do something that was considered rebellious. When they finally combined their ideas together they created an American masterpiece: Oklahoma!.This was the first Rodgers and Hammerstein collaboration, starting the most successful creative artnership in the history of American musical theatre. In the years before Oklahoma! was created, Broadway was dying. New and refreshing musicals were a rare occasion and when an artist tried to create something that he hoped his audience would like, he was sadly disappointed. Broadway was suffering from a lack of what it was revered for: astounding plays and musicals. Its time of glamour and glitz was almost forgotten, and was in need of being saved.That is why Oklahoma! is considered a rebirth of the American musical theatre at the time. It brought Broadway back to life, filling theatre seats with nthusiastic audiences who embraced the changes of this new theatre musical with open arms and made it a legend. Oklahoma! set new standards for classic American theatre by introducing new techniques of presenting the musical to the audience, introducing a new genre of music into the theatre, and strayed away from the usual classic form and structure of a musical that audiences had grown used to.It was a time of change, a time of excitement, and a time of setting standards for the future. Almost from the first performance at the St. James Theatre on March 31, 1943, Oklahoma! has been recognized as a new kind of musical play that denied its Broadway audiences many of their most treasured traditions, says David Ewen in American Musical Theatre: â€Å"There was no opening chorus line, no chorus until midway through the f irst act, in fact. There was rather a serious ballet and other serious overtones, including a killing in act two.The story, which was so simple, seemed to engage the audience in more than mere evening diversion† (248). These changes, far from disappointing to viewers, were upheld by a success that had never been seen in the history of musical theatre. He continued to say that with their first collaboration, Rodgers and Hammerstein shered in a new era for the musical theatre This beautiful folk play realized fully that which the earlier Rodgers and Hart musicals had been striving to obtain: a synchronization of all the elements of the musical theatre into a single entity.At best Oklahoma! could lay legitimate claim to have carefully woven a new element, dance, into the artful fabric of the modern musical. No longer would singers sing and then Dance was not a new element in the theatre realm. It had been used for years as a way of interpretation of feelings of a character that t he writer or director wanted the audience to feel visually. Through movement, expression of those feelings was portrayed and helped the audience to somewhat experience that single emotion of fear, hate, love, or guilt right along with the character on stage.But what was usual was that it was never brought together with the music and singing. The song was usually followed by the decorative dance. A song followed by a dance would usually lost the audience's attention, or even if the dance was too long or did not correspond to the song or story line what so ever. Rodgers and Hammerstein set a standard that incorporated the two elements (music/song and dance) so that the audience would ind more logic in the dance. It would have a meaning and a purpose in the play and heighten the excitement in the musical.And in many instances, it would further the plot or at best help the audience to fully understand the individual character's feelings at that point in the musical. David Ewen uses the example of Agnes de Mille's (choreographer of Oklahoma! ) ballet, which brought to life the heroine's dream and provided her motive for refusing the hero's invitation to a box special. It was part of the story. (248) According to Gerald Bordman, the author of American Musical Comedy, the idea hat integration, something new and desperately needed, took hold of Broadway's thinking.In fact, it became so fashionable to integrate dance into the musical, that it was sometimes injected when it served no dramatic purpose, and sometimes even when it hindered the unfolding of the story. (160) After awhile dance became overused, which seemed to ruin what Rodgers and Hammerstein had set out to do (the incorporation of dance to heighten the meaning of the musical). Other writers or choreographers who inserted dance were not adding it when it would help the musical. Directors came to believe that dance was a necessity in a musical, for it was ne of the key reasons why Oklahoma! as so successful. So the additions were made, but were not really thought about their purpose when they were added. What was forgotten was the obvious need for the dance at all. Dance was thought to be a want of the audience, not taking into consideration if the musical even required the dance at all. So, this problem developed into a frenzy, adding dance Just for the mere spectacle of it. But in Oklahoma! , everything fit into its place. For the first time, not only were the songs and story inseparable, but also the dances heightened the drama by revealing he fears and desires of the leading characters.According to Bordman, Richard Rodgers once said, â€Å"when a show works perfectly, it's because all the individual parts complement each other and fit together†¦ in a great musical, the orchestrations sound the way the costumes look. That's what made Oklahoma! work†¦ it was a work created by many that gave the impression of having been created by one† (160). collaboration. Joseph Swa in adds that much was made at the time of the hero's killing the villain on stage in Oklahoma!. This too was not new. But while the claim to originality was once again exaggerated, Oklahoma! virtue of its huge popularity, a popularity in no way reduced by an unpleasant scene, did open doors. (74) Oklahoma! was in the genre of Musical Comedy, and many critics felt that villains and murder were not elements that should appear in a comedy. It was thought that such items would turn audiences away from Oklahoma! , having the idea of going to see a comedy and leaving feeling like they had seen a murder mystery, and not laughing at all was not the main objective of comedy theatre. But once again, these elements were a key part of the musical. David Ewen pointed out in The Story of America'sMusical Theatre that the original play had both villains and a murder, and Rodgers and Hammerstein had no intention of removing them from their musical. Ewen quotes Hammerstein saying, â€Å"We realized that such a course was experimental, amounting almost to the breach of an implied contract with the musical-comedy audience. I cannot say truthfully that we were worried by the risk. Once we had made the decision everything seemed to work right and we had the inner confidence people feel when they have adopted the right and honest approach to a problem† (180).But once the doors opened and tickets began to sell and shows eventually became old out, Rodgers and Hammerstein really did not have anything to fear. Their show soon showed itself to be a success, even with a villain and a murder. The audiences were at first disturbed to see these elements in a comedy, but soon came into agreement with these new additions and liked its originality and creativeness. Also if these two elements had been removed, it would have disturbed the synchronization and union of all the other elements of song, dance and plot in the musical, which was what the writers were trying to avoid at all costs .Along with dance and villains, Rodgers and Hammerstein also took on a new pproach to forming the music that they included in the musical. In Gerald Bordman's second book American Musical Theatre: A Chronicle, he stated that long before they wrote their first lyric to â€Å"Oh What A Beautiful Mornin'†, Rodgers and Hammerstein had arrived at an all-important decision. The â€Å"flotsam and Jetsam† of musical comedy would have to be abandoned in translating a sensitive, poetic folk play for the musical theatre. Musical comedies traditionally opened with a big, crowded stage scene. Oklahoma! ould begin simply: a single character would be seen on the stage (a woman churning butter), and from off-stage would come the trains of the first song. Musical comedies usually started with a dazzling line of chorus girls from the stage aprons early in the production, but Rodgers and Hammerstein decided to delay its appearance until halfway through the first act (535). bring a certai n magical and triumphant beginning to a musical, starting with excitement and volume. This was also criticized; many feeling an audience would not stand for their most treasured attributes of a play being taken away.But Rodgers and Hammerstein once again took another risk, and it proved to be a risk that was not too bad to take. Audiences were at first disappointed with the deletion of the opening chorus, but eventually excused it, for they fell in love with the style of musical that Rodgers and Hammerstein were presenting to them. The play grew from a simple opening to a grand finale, which built the excitement of the audience and kept them stimulated and interested in the unfolding of the musical until the final chorus line and curtain call.It built suspense and a burning for more. Rodgers and Hammerstein obviously knew what they were doing, even if the critics thought they did not. Bordman also noted that the show's musical director, Jay Blackton, appreciating he work's nature, d iscarded the common musical comedy practice of having the entire chorus sing only songs' melodies. Instead, he reverted to the tradition of operetta and comic opera by dividing his singers and assigning them various parts, not always the principal melodic line (535).Once again, Oklahoma! was making breakthrough innovations in the musical theatre world. A denial of basic characteristics of the original musical comedy could have upset the audience, and push Oklahoma! into an area of outcast musicals that all writers fear. But Rodgers and Hammerstein's ideas were undeniably refreshing to the American audiences. Rodgers's music also marked a new direction for the writer in Oklahoma!. He reinvented his style of music from what he knew was popular to the audience to a rugged flatness.Davis Ewen also states in his book The Story of America's Musical Theatre, that most musical comedies expected the music to be written before the lyrics, since the lyrics were something functional tacked on t o the melody. But the writers were so determined to make each word an essential part of the text that they agreed at once for Hammerstein to write the lyrics first, and Rodgers would write the music from the lyrics (180). Bordman reiterates that it is sometimes hard to realize that â€Å"Oh, What A Beautiful Mornin' † is a waltz. The melody of â€Å"The Surry With The Fringe On Top† captures the clippety-clop of a horse pulling the vehicle.Rodgers' long-sustained opening note of his title song coupled with the driving melody that follows was of the freshest inventions of the sort and the impeccable blending of words and music in â€Å"People Will Say We're In Love† Justifiably made it the most popular of the year. Much proclaiming ensued over how well the songs and plot were integrated (535). This coordination of musical rhythm and words was amazing. They were able to catch simple sounds of the actions on stage and incorporate them into the song, as if the lives of the characters could only survive with the music.This combination of audience must be made to believe that the character's life is a song. It is essential that the character make the audience feel like the music is not Just a silly addition to the developing plot, but an existing item that has and will always exist at that point in time. The audience must be pulled into the world of the musical, not Just simply entertained. And once again, Rodgers and Hammerstein had achieved that goal. They ere well on their way to creating a musical that was so seamless that extracting one minor detail of it would throw the whole work of art off.It was a work of complete union and an accomplishment that was in no way easy to create in the first place. One factor in the success of Oklahoma! that cannot be overlooked was the attitude of the American people at the time it was presented. In The World of Musical Comedy, Stanley Green adds that World War II was more than a year old when the musical opened, and those who remained at home were becoming increasingly aware of the heritage they enjoyed as a free people. Seeing the happier, sunnier days that were so much a part of this heritage gave audiences both an escape from daily headlines and a feeling of optimism for the future (212).In American Musical Comedy, Bordman believed that Oklahoma! ‘s importance lay elsewhere. The show made the American musical theatre look at America's own heritage for inspiration (160). Playwrights were beginning to recognize the vast amount of inspiration the American country could provide for the new revolution of musicals. During the time of and after World War II, pride in America was gaining strength and so was the nterest of writing plays and musicals that showed that pride of how great America was. Oklahoma! n turn brought more than Just new innovations of song, music, and dance to the stage, but a love for musicals that showed how beautiful older American culture was. Oklahoma! was a musical of America's expansion into the western front and the western culture. In more ways that one, Oklahoma! was a way for city dwellers in New York City who sat in the audience to find their way to the west without ever leaving the city. Rodgers and Hammerstein had experienced achievement when they could tell a story through song and dance and transport the udience into the setting of the musical.Playgoers would leave the theatre feeling like they had Just returned from an adventure out west, which is a playwright's exclusive objective when creating a play. The audience must be made to believe that they are experiencing the plot right along with the actors on stage. Thus is the main objective of theatre in general: to capture the audience and bring them to a different place and time where the plot of the play is the only struggle in the world at the time. Bordman writes in American Musical Theatre: A Chronicle that what started in 927 was perfected in 1943 when Oklahoma! premi ered.It is considered by many to be the first musical comedy to have a plot, musical score and dances that were necessary ingredients to advance the story line (536). It is only fair to agree with him. Rodgers and Hammerstein added the exact â€Å"ingredients† to create a magical and over the world to this day. Although Oklahoma! premiered 70 years ago, and its style of music and dance have grown old with the passing of time, it still demands respect for its combination and imaginative ideas that revolutionized the musical industry at the time. Rodgers and Hammerstein were the dominant force in musical comedy in the 1940's and 50's.Even their flops had notable songs. Several of their shows became successful films. Oklahoma! ‘s importance in opening a new era in the American Musical Theatre will never be challenged. It has become an American classic that society will forever treasure for its beautiful integration of song and dance.